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PROJECTS
American Express x Dunkin’ — Game, Set, Sip
American Express Gold and Dunkin’ took over Grand Central’s Vanderbilt Hall during US Open week with Game, Set, Sip. The tennis-inspired pop-up brought the Gold Card’s Dunkin’ benefits to life through a serve challenge, drinks and treats, inviting guests to discover the partnership through play.
La Prairie x Bloomingdale’s — Swiss Pristine Spa Residence
At Bloomingdale’s 59th Street flagship, La Prairie introduced Swiss Pristine through a two-month luxury spa residence. A serene blue-and-white environment, Pristine Bar and appointment-based facials brought the collection’s focus on hydration and skin-barrier repair to life in a retail setting.
Yasso
For Yasso, New York City became the backdrop for a three-day Froyo Truck tour, bringing the brand’s frozen Greek yogurt directly to neighborhoods across the city. Free samples, toppings and playful photo moments turned a mobile sampling experience into a public celebration of froyo and Yasso’s “ridiculously better” take on the classic treat.
American Express x Resy — James Beard Awards
At the 2026 James Beard Awards afterparty in Chicago, American Express and Resy welcomed guests into an intimate piano lounge. Inspired by supper clubs and the city’s jazz heritage, the experience gave the restaurant community a place to gather and continue the evening’s celebration.
Love On The Line by Resy
Chicago became the second stop in Resy’s Love On The Line series, bringing diners into an intimate counter experience focused on the people behind the meal. Chefs, bartenders and restaurant teams shaped a collaborative program of bites and drinks, giving guests a direct view of the care, craft and community behind every service.
SunLife Organics x Bloomingdale’s
SunLife Organics brought a taste of California to Bloomingdale’s 59th Street flagship with a smoothie pop-up rooted in wellness and community. The New York experience paired the brand’s West Coast spirit with the energy of the department store, giving shoppers a place to pause and recharge.
Love On The Line by Resy
New York became the first stop for Resy’s Love On The Line, a custom-built 25-seat counter-dining experience bringing guests face-to-face with the chefs, bartenders and hospitality teams behind some of the country’s most celebrated restaurants. Across lunch, aperitivo, dinner and nightcap, collaborative menus made the craft of hospitality the center of the experience.
Coco's Corner Store
Naked and Coco Gauff brought Coco’s Corner Store to Soho during US Open Fan Week. Celebrating her new smoothie, the pop-up reimagined the neighborhood bodega as an introduction to Coco’s world, inviting fans to experience the partnership beyond the tennis court.
Goldstrology
American Express brought Goldstrology to Hall des Lumières, pairing zodiac-inspired dining with Gold Card hospitality. A journey through the four elements shaped an experience that invited guests to explore the connection between astrology and individual tastes.
Sally Hansen Slam Dunk
Beauty and basketball came together in Los Angeles for the launch of Sally Hansen’s Miracle Gel collaboration with Jared McCain. The Slam Dunk experience welcomed guests and creators to celebrate a partnership built around personal style and self-expression.
Amex SME
American Express brought 1,000 employees from its Small Medium Enterprise division together in Phoenix for SME. Centered on business development, the internal event created a shared setting for teams to connect around the division’s growth.
Night Shift
For American Express, Delta and Resy, the Rubell Museum became Night Shift, a one-night dining and nightlife experience during Miami Art Week. The event brought Jon & Vinny’s Miami residency into an after-hours celebration.
The Resy Lounge
Within Untitled Art, The Resy Lounge offered a place to dine, unwind and connect during Miami Art Week. Presented by American Express, Delta and Resy, the VIP hospitality experience provided a retreat amid the contemporary art fair.
Amex Café NYC
American Express, Resy and Dunkin’ brought the Gold Café to Union Square for a three-day dining experience. The New York pop-up transitioned from a public daytime café to exclusive evening dining, showcasing the Gold Card’s benefits across both formats.
Amex Café LA
A former retail space on Melrose Avenue became the American Express Gold Café, a Los Angeles pop-up with Resy and Dunkin’. A daytime café and brunch gave way to an intimate evening dinner series, bringing the Gold Card’s dining benefits to life from day to night.
American Express x Luar
American Express and Luar celebrated their Gold Card collaboration with a New York Fashion Week afterparty at Rockefeller Center. Joined by Resy and Dunkin’, the event brought fashion, dining and music together for an evening celebrating the launch.
Covergirl Fan Fairway
COVERGIRL launched Eye Enhancer 3D Mascara with Fan Fairway, an influencer event in Los Angeles. A venue transformed into a miniature golf course paired beauty discovery with play, inviting guests to test the new mascara with makeup artists and enjoy an evening of music and games.
PetSafe Unleashed
PetSafe brought a pop-up dog park to Westfield Century City to launch its Unleashed Dog Park Contest. Welcoming dogs and their people, the public event put shared outdoor play at the center of the brand experience.
Covergirl Cleantopia
COVERGIRL celebrated the launch of Lash Blast Cleantopia with a Los Angeles experience introducing the mascara and its clean beauty story. Product discovery anchored the event, giving guests an opportunity to explore the new addition to the brand’s lineup.
Resy Drive-Thru
American Express Gold and Resy reimagined the drive-thru as a tour of New York dining. Guests followed a route of chef-led tasting stations, discovering local restaurants through a culinary experience designed around the familiar drive-thru format.
Resy x American Express Global Dining Access
For American Express and Resy, a Miami Design District pop-up brought Global Dining Access to life during Art Basel. An intimate dining series paired celebrated chefs with contemporary art for a distinctly Miami Art Week experience.
MTV x RuPaul's Drag Race
MTV and Paramount Global brought RuPaul’s Drag Race to the Oculus to celebrate its Season 15 premiere. A public race-car activation, screening and afterparty translated the show’s ‘Ready, Set, Slay’ campaign into a live experience.
Resy Reservationship
Resy brought restaurant matchmaking to Flatiron Plaza with Reservationships, a pop-up devoted to finding a new favorite place to eat. A giant table tent welcomed New Yorkers to take a quiz and meet on-site matchmakers, pairing personal tastes with restaurant reservations.
Reddit Snoo Summit
Reddit’s Snoo Summit brought employees together in New York, turning the platform’s online communities into places to explore in person. The gathering translated the world of Reddit into a shared experience for the team behind it.
Dip Into Gold
At Brooklyn’s Duggal Greenhouse, American Express Gold and Resy presented Dip Into Gold, a dining event devoted to sauces. New York restaurants put dipping at the center of the menu for a playful celebration of the city’s food scene.
Hilton Honors x American Express
Hilton Honors and American Express welcomed influencers and special guests to an event celebrating the benefits of their cardholder partnership. The experience highlighted the connection between Hilton hospitality and American Express partnership, bringing the program’s travel benefits into a live setting.
The Resy Boardwalk
The Santa Monica Pier became The Resy Boardwalk, a summer celebration of Los Angeles dining from American Express and Resy. Local restaurants joined carnival games and entertainment for a food-focused take on the classic boardwalk experience.
Yellowstone Season 5 Premiere
Paramount Global celebrated Yellowstone’s fifth season with a premiere in Fort Worth, Texas. The event brought the series’ Western world into a live setting, extending the atmosphere of the show beyond the screen.
World of Hyatt x American Airlines
World of Hyatt and American Airlines came together for an event celebrating the launch of their partnership. The experience introduced the collaboration between the two travel brands, connecting the worlds of hospitality and air travel through their loyalty programs.
Spotify Holiday Party
Spotify’s holiday party took over Avant Gardner for an evening inspired by New York and its music. Genre-themed spaces led employees through the city’s musical character, bringing dinner and dancing together in an end-of-year celebration.
Guggenheim Young Collectors Party
The Guggenheim’s Young Collectors Party brought art, performance and music into the museum’s iconic rotunda. Featuring choreography by Brendan Fernandes, the evening gathered young collectors and supporters for a celebration of contemporary art within Frank Lloyd Wright’s landmark setting.
Google Brand Partners Summit
The New York Times Building hosted Google’s annual internal growth summit, bringing employees together around the business’s next chapter. The gathering focused on growth, providing a shared setting for the team to connect and exchange ideas.
Whitney Art Party
The Whitney Museum welcomed young patrons, artists and guests from across art and fashion for its annual Art Party. Dinner, music and exhibition viewing brought the museum to life after hours, with the 2019 celebration unfolding alongside its major Andy Warhol exhibition.
Teen Vogue NYFW
Teen Vogue and Snapchat introduced Generation Next during New York Fashion Week, spotlighting five emerging fashion brands. A live presentation gave the designers a platform to share their collections with the industry and introduce the next generation of talent.
Christian Siriano NYFW
Christian Siriano marked his tenth anniversary with a Fall 2018 runway show at New York’s Freemasons’ Grand Lodge. Presented during New York Fashion Week, the collection celebrated the label’s commitment to inclusive casting and statement-making eveningwear.
WWD CEO Summit
WWD’s Apparel & Retail CEO Summit brought leading executives, editors, designers and journalists to The Pierre in New York. The industry leadership event created a forum for conversations about the business of fashion and the future of retail.
YouAppi ICC Tech Summit
For YouAppi, an international technology summit in Barcelona created a setting for industry connection and exchange. The event brought the brand into the summit environment, providing a space to engage with the international technology community.
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