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MTV x RuPaul's Drag Race
AGENCY
Shiraz Creative
CLIENT
Paramount
DATE
New York City - 2023
MTV and Paramount Global brought RuPaul’s Drag Race to the Oculus to celebrate its Season 15 premiere. A public race-car activation, screening and afterparty translated the show’s ‘Ready, Set, Slay’ campaign into a live experience.
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