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La Prairie x Bloomingdale’s — Swiss Pristine Spa Residence

AGENCY

Shiraz Creative

CLIENT

La Prairie | Bloomingdale's

DATE

New York City - 2026

At Bloomingdale’s 59th Street flagship, La Prairie introduced Swiss Pristine through a two-month luxury spa residence. A serene blue-and-white environment, Pristine Bar and appointment-based facials brought the collection’s focus on hydration and skin-barrier repair to life in a retail setting.

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